Meiji the Chocolate Sweets Packaging

Meiji the Chocolate Sweets Packaging
by Kimiko Ida

• Awarded April 15, 2018
• CLIENT: Meiji Co., Ltd.
• 8.312

With “meiji THE Chocolate,” flavors are transformed from “Bean to Bar.” Cacao beans are carefully selected to create each bar of chocolate, with special attention to luster, fragrance, and flavor. Using a simple design with the product logo, cacao illustrations, and craft paper texture, individual cacao flavors are indicated through color and patterned foil stamps. By displaying these designs side by side, the entire sales display is transformed into a “Bean to Bar” chocolate shop.