Bestchem Corporate Identity

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Bestchem Corporate Identity
by Tsung-Hua Yang

Awarded April 15, 2018
CLIENT: BESTCHEM
6.766

Bestchem is a Taiwanese chemical processing company specializing in printing materials. It aims to initiate a corporate transition through identity rebranding. The designers found that the company’s vision for developing products is to improve people’s lives through chemistry. The concept for the Metamorphosis VI system design arose from the company’s corporate mission and planned transition. Positive elements were incorporated into the logo to close the gap between company and customer, create a brand image of trust and reputability, and form a diversified, international commercial entity.

Learn More