Glowing Neon Story Campaign Visual Identity
by Kwan Kei Heung
- Awarded April 15, 2018
- CLIENT: M+ Muesum
- 3.589
Among Hong Kong signages, neon sign is the most interesting and iconic piece of local history. Nowadays, neon signs are disappearing and most of the people overlook these. Glowing Neon Story is an experienced campaign that Hongkongers experience a visual culture of neon signs from neon light industry and local city, it celebrates unique aesthetics and human touch by exploring, appreciating and recording neon signs.
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