Beanopini Food

Beanopini Food
by Angela Spindler

• Awarded April 15, 2018
• CLIENT: Depot Creative
• 6.586

In branding and packaging this start-up snack food business, there was an opportunity to educate and captivate consumers about this superfood lupini bean. Historically, lupini beans have been an important part of the Mediterranean diet but they are little known by current consumers. To drive the inherent product benefits the design punched out its advantageous nutritional values both graphically and with quirky expressions. A very clear information hierarchy coupled with engaging language was created to articulate the brand’s values and personality.