Edible Insects Food Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Edible Insects Food Packaging
by Ghada Wali

Awarded April 15, 2018
CLIENT: GHADA WALI
6.580

Insect-protein industries are growing, this is one of the strangest/challenging projects I have worked on, How can I ever make an Edible Insect brand feel appetising/or lets say less disgusting?! The beauty in the details of insects was the insight to build on the visual identity. The biggest challenge is to create an appeal rather than develop repulsive insectological associations and not to shock unprepared consumers with options for serving, and to use illustration to communicate beauty. The main challenge is to transform the association of disgust into beauty.

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