ZeSoup Instant cream soups

Packaging Design Award Winner.
Awarded for Good Packaging Design.

ZeSoup Instant cream soups
by Elvira Firsova

  • Awarded April 15, 2018
  • CLIENT: ZeSoup
  • 9.167
Quzend studio team had a goal to create a packaging for instant soups saying that it is a natural product, as well as very tasty and healthy soups. As this is the first batch of soups to be produced and it should attract attention, the emphasis was on color solutions. Each main shade completely repeats the color of the product, and the black background of the package intensifies this effect of brightness showing it in contrast. On the cover there is a minimum of information to attract the client with a sense of taste and beauty of the product.

Quzend studio team had a goal to create a packaging for instant soups saying that it is a natural product, as well as very tasty and healthy soups. As this is the first batch of soups to be produced and it should attract attention, the emphasis was on color solutions. Each main shade completely repeats the color of the product, and the black background of the package intensifies this effect of brightness showing it in contrast. On the cover there is a minimum of information to attract the client with a sense of taste and beauty of the product.

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Good  Design

ZeSoup Instant cream soups

Good Design

Great Design by Shunji Yamanaka & fuRo

ZeSoup Instant cream soups

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

ZeSoup Instant cream soups

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

ZeSoup Instant cream soups

CanguRo Mobility Robot Image

ZeSoup Instant cream soups

ZeSoup Instant cream soups

Elvira Firsova

Designer of ZeSoup Instant cream soups


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