Buon Gelato Aesthetic appreciation

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Buon Gelato Aesthetic appreciation
by Jae Ung Sim

  • Awarded April 15, 2018
  • CLIENT: LOTTE Confectionery
  • 5.954
Buon Gelato is the premium ice brand of Lotte Confectionery that truly embodies the chewy texture of the authentic Italian gelato. Differentiation with other products was pursued through even more abundant tastes by adding a diverse range of toppings made of excellent ingredients. Buon Gelato is an authentic Italian gelato ice cream enjoyed in hand and it was established along with clear differentiation between the products through a single and tone and tone color.

Buon Gelato is the premium ice brand of Lotte Confectionery that truly embodies the chewy texture of the authentic Italian gelato. Differentiation with other products was pursued through even more abundant tastes by adding a diverse range of toppings made of excellent ingredients. Buon Gelato is an authentic Italian gelato ice cream enjoyed in hand and it was established along with clear differentiation between the products through a single and tone and tone color.

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Buon Gelato Aesthetic appreciation

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Buon Gelato Aesthetic appreciation

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Jae Ung Sim

Designer of Buon Gelato Aesthetic appreciation


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