NFLxFIT Event Visual System Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

NFLxFIT Event Visual System Design
by C. J. Yeh & Christie Shin

Awarded April 15, 2018
CLIENT: National Football League
7.751

The primary visual element in this design system is "shield x dot," which was inspired by the logos of the two main brands, the National Football League (NFL) and the Fashion Institute of Technology (FIT). The secondary element is a grey pattern consists of iconic shapes extracted from all 32 NFL team logos. The core design concept is to create a sophisticated unification of the visual identity from all organizations involved through a symphony of shapes. This event identity system was designed for the NFLxFIT Visual Identity Design Exhibition and Award Ceremony.

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