Watson Vegan Truck Visual Identity
by Donovan Bernini
- Awarded April 15, 2018
- CLIENT: Donovan Bernini
- 10.246
Watson Vegan Truck is a vegan food truck selling burgers on Swiss roads. Vegan products and burgers being extremely popular in recent years, the Watson Vegan Truck (in memory of Donald Watson - founder of the Vegan Society in 1944) targets vegan or flexible consumers willingly to taste vegetarian burgers. The burger dishes on the menu are named after historical figures who adopted a Vegan lifestyle.
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