Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

Culinary Art Design Award Winner.
Awarded for Good Food, Beverage and Culinary Arts Design.

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign
by PepsiCo Design & Innovation

  • Awarded April 15, 2018
  • CLIENT: PepsiCo Design & Innovation
  • 28.182
Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.

Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.

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Good  Design

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

Good Design

Great Design by Shunji Yamanaka & fuRo

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

CanguRo Mobility Robot Image

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

PepsiCo Design & Innovation

Designer of Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign


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