Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign
by PepsiCo Design and Innovation
- Awarded April 15, 2018
- CLIENT: PepsiCo Design & Innovation
- 52.968
Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.
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