Maker Oats Brand Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Maker Oats Brand Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2018
  • CLIENT: pepsiCo Design & Innovation
  • 11.059
The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience.

The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience.

Learn More
Good  Design

Maker Oats Brand Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Maker Oats Brand Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Maker Oats Brand Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Maker Oats Brand Packaging

CanguRo Mobility Robot Image

Maker Oats Brand Packaging

Maker Oats Brand Packaging

PepsiCo Design & Innovation

Designer of Maker Oats Brand Packaging


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Stay Updated with Latest Design News

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account