Pepsi China CNY Year of the Dog Brand Packaging

Culinary Art Design Award Winner.
Awarded for Good Food, Beverage and Culinary Arts Design.

Pepsi China CNY Year of the Dog Brand Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2018
  • CLIENT: PepsiCo Design & Innovation
  • 50.074
The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers.

The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers.

Learn More
Good  Design

Pepsi China CNY Year of the Dog Brand Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Pepsi China CNY Year of the Dog Brand Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Pepsi China CNY Year of the Dog Brand Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Pepsi China CNY Year of the Dog Brand Packaging

CanguRo Mobility Robot Image

Pepsi China CNY Year of the Dog Brand Packaging

Pepsi China CNY Year of the Dog Brand Packaging

PepsiCo Design & Innovation

Designer of Pepsi China CNY Year of the Dog Brand Packaging


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Stay Updated with Latest Design News

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account