Pepsi Black x Star Wars LTO China Brand Packaging

Culinary Art Design Award Winner.
Awarded for Good Food, Beverage and Culinary Arts Design.

Pepsi Black x Star Wars LTO China Brand Packaging
by PepsiCo Design and Innovation

  • Awarded April 15, 2018
  • CLIENT: PepsiCo Design & Innovation
  • 2.268.907
Simple, black, iconic, and bold, the Pepsi Black Limited Edition Can series created for "Star Wars: The Last Jedi" celebrates the historic collaboration between the iconic film and Pepsi's "Live Without Compromise" spirit. Each can features a different main character from the film, rendered as a silver silhouette graphic. The result is a series that is elegant and minimal, yet instantly recognizable. Available only in China via E-commerce, this limited series is a desired collectible packaging for fans.

Simple, black, iconic, and bold, the Pepsi Black Limited Edition Can series created for "Star Wars: The Last Jedi" celebrates the historic collaboration between the iconic film and Pepsi's "Live Without Compromise" spirit. Each can features a different main character from the film, rendered as a silver silhouette graphic. The result is a series that is elegant and minimal, yet instantly recognizable. Available only in China via E-commerce, this limited series is a desired collectible packaging for fans.

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Pepsi Black x Star Wars LTO China Brand Packaging

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Pepsi Black x Star Wars LTO China Brand Packaging

Great Design by Shunji Yamanaka & fuRo

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Pepsi Black x Star Wars LTO China Brand Packaging

Inspirational Mobility Robot Design

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Pepsi Black x Star Wars LTO China Brand Packaging

CanguRo Mobility Robot Image

Pepsi Black x Star Wars LTO China Brand Packaging

Pepsi Black x Star Wars LTO China Brand Packaging

PepsiCo Design and Innovation

Designer of Pepsi Black x Star Wars LTO China Brand Packaging


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