Hello Goodness Life in a Day Brand Messaging

Hello Goodness Life in a Day Brand Messaging
by PepsiCo Design & Innovation

• Awarded April 15, 2018
• CLIENT: PepsiCo
• 13.057

Hello Goodness was created to make 24/7 healthier solutions accessible to the on-the-go consumer. The brand curates PepsiCo's portfolio of better-for-you snacks & beverages and makes them easily accessible. Hello Goodness was launched with a sleekly designed next-generation vending machine and the platform is exploring and prototyping new ways to go beyond vending. The Hello Goodness brand communicates a visual design language that is clean, colorful and category breaking.