Blow by Blow Advertisement
by Paul Gawman
- Awarded April 15, 2018
- CLIENT: Archibald / Williams
- 12.592
News Corp's Blow by Blow campaign was created to help promote coverage of the longest running Australian electoral campaign in a generation. The images, created in 3D, show the political armoury Australian representatives use as weapons against one another, and furthermore highlight three of the key political issues of modern times. The illustrations marry modern day political issues with brutal medieval weaponry. At first glance, the viewer may not notice the political issue, but on closer inspection the underlying message comes to life.
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