Black Crows Brand Identity

Black Crows Brand Identity
by Yorgo Tloupas

• Awarded April 15, 2019
• CLIENT: Black Crows
• 11.658

Well-designed skis manufactured in top ski factories, with shapes and flex patterns that are contemporary and accessible but still provide performance. The brand’s aesthetics is clean and distinctive. The chevron pattern, created by the art director Yorgo Tloupas, reminiscent of six black crows flying in unison, is applied on everything that the brand produces... not only on skis. You can spot the chevron everywhere: on clothes, visual merchandising, ad campaigns, music festival identity, and even a Chamonix map has been entirely drawn with this geometrical shape!