Identity Room Accessory

Identity Room Accessory
by Parisa Rafipour

• Awarded April 15, 2019
• CLIENT: bmpDeco
• 3.144

Identity combines classic product design and social design. It is empowering people to define themselves in their own terms. It highlights the importance of perspective in creating the reality. Labels like gender, race, nationality, etc. that has nothing to do with the true self are limiting people both in the society and in their own mind. Identity inspires individuals to choose a perspective to tell an empowering story to themselves. Human behavior initiates in the mind and Identity is a reminder to break the limiting cycle. It bridges the gap of two opposites with changes in perspective.