Fleur Pavilia Key Visual

Fleur Pavilia Key Visual
by New World Development Company Limited

• Awarded April 15, 2019
• CLIENT: New World Development Company Limited
• 7.016

Fleur Pavilia, New World Development’s latest residential development project in Hong Kong under The Artisanal Movement, is themed around The Three Friends of Winter - pine, bamboo and plum blossom. The trio thrives in the harshness of winter with for their remarkable characteristics. Together they embody grit, perseverance, and resilience representing the ideal characteristics of the literati in Chinese culture. The key communication visuals are composed of ikebana (Japanese floral arrangement) of the three plants. The charm and personas of the three plants are well illustrated this way.