Bronze Packaging Design · 2020

Appetisi Cheese

by Fanny De Bray

A' Design Award 2020 Bronze Winner in Packaging Design
Awarded April 15, 2020
CLIENT: APPETISI by Granarolo
Estimated Number of Design Views: 12,917
Verification code E40AA80983 · Verify this award

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About Appetisi Cheese

Appetisi is a packaging design for a range of ready-cut cheeses. The range includes cheese cubes, grated cheese and mozzarella pieces. Each pack is made of plastic and has a transparent window, so the cheese inside can be seen directly. Printed illustrations give each product a character and show clearly how each cheese is used. The name Appetisi joins three ideas: appetite, small snack and practical use. The design presents cheese as a quick and easy break, and the packs are sold in European supermarkets.

Press Kit

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Image Credits: Illustration : Fanny de Bray
Patents: Copyrights belong to Fanny de Bray