Extra Sharp Print Advert

Extra Sharp Print Advert
by Peter Assenga

• Awarded April 15, 2019
• CLIENT: Stellenbosch Academy of Design and Photography
• 8.434

The brief required us to create a print advert that is visually driven and captures the essence of the product and what it does. My concept is based on the predatory analogy to dramatize the sharpness of Wüsthof chef’s knife. The T-rex (chef’s knife) will effortlessly slice through your larger chunks of meat.