Buoy Health Logo and Visual System

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Buoy Health Logo and Visual System
by Pencil Worx, Sam Ayling

  • Awarded April 15, 2019
  • CLIENT: Pencil Worx
  • 5.151
The healthcare industry wasn’t keeping pace with technological change. Buoy, an AI-assisted symptom-checker, changed that with their free, easy-to-use app. It not only identified with 97% accuracy what was making you sick, but it recommended what to do next and where to go for help. The real challenge was in changing consumer behavior and mindsets regarding online medical support. The visual identity ripe with rounded, human forms and free-flowing line illustrations helps to convey the softer side of healthcare that carried the user along the journey to health.

The healthcare industry wasn’t keeping pace with technological change. Buoy, an AI-assisted symptom-checker, changed that with their free, easy-to-use app. It not only identified with 97% accuracy what was making you sick, but it recommended what to do next and where to go for help. The real challenge was in changing consumer behavior and mindsets regarding online medical support. The visual identity ripe with rounded, human forms and free-flowing line illustrations helps to convey the softer side of healthcare that carried the user along the journey to health.

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Buoy Health Logo and Visual System

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Buoy Health Logo and Visual System

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Buoy Health Logo and Visual System

Buoy Health Logo and Visual System

Pencil Worx, Sam Ayling

Designer of Buoy Health Logo and Visual System


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