Car Battery Warranty Awareness Ad for Members
by Cayrani Yap
- Awarded April 15, 2019
- CLIENT: Automobile Association of Singapore
- 6.379
In these series ads, the first advertisement takes inspiration from a fully charged battery icon. It is to convey message of "24 hour Roadside Assistance Service" clearly. The second advertisement utilizes a car battery perched on four wheels as if it is on its way to members. It is to convey "fuss free battery replacement service". The series' core messaging is convenience & hassle-free services. The visual elements were created in Adobe Photoshop & Illustrator, with final results exactly as expected.
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