Utopia Brand Identity

Utopia Brand Identity
by Lisa Furze

• Awarded April 15, 2019
• CLIENT: Utopia Health and Fitness
• 10.847

This brand identity was designed to match the luxury and quality of Utopia Health & Fitness, a Sydney gym positioned to set a new precedent in the contemporary fitness experience. The design of the logo took inspiration from the infinity symbol, in reference to the brand's limitless focus on well-being and providing the highest-end facilities. The refined combination of gold tones with white marble distinguish the fitness destination as a premium life choice.