SAIB Intimate Cosmetic Brand Identity System

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

SAIB Intimate Cosmetic Brand Identity System
by Saib & Co.

  • Awarded April 15, 2019
  • CLIENT: SAIB & Co.
  • 4.789
Launched in South Korea, a society remaining surprisingly patriarchal and conservative, a sexual wellness brand SAIB was initiated to tackle the entrenched cultural taboos around female sexuality. The brand "SAIB" is an inversion of the word "BIAS", signaling an overturning of the gender bias. To destigmatize negative perceptions around women exercising sexual agency, SAIB products—condom, lubricant, and cleansing wipe—are designed to resemble cosmetic brands, so that women feel comfortable and proud to carry and use them without any shame or stigma.

Launched in South Korea, a society remaining surprisingly patriarchal and conservative, a sexual wellness brand SAIB was initiated to tackle the entrenched cultural taboos around female sexuality. The brand "SAIB" is an inversion of the word "BIAS", signaling an overturning of the gender bias. To destigmatize negative perceptions around women exercising sexual agency, SAIB products—condom, lubricant, and cleansing wipe—are designed to resemble cosmetic brands, so that women feel comfortable and proud to carry and use them without any shame or stigma.

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Good  Design

SAIB Intimate Cosmetic Brand Identity System

Good Design

Great Design by Shunji Yamanaka & fuRo

SAIB Intimate Cosmetic Brand Identity System

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

SAIB Intimate Cosmetic Brand Identity System

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

SAIB Intimate Cosmetic Brand Identity System

CanguRo Mobility Robot Image

SAIB Intimate Cosmetic  Brand Identity System

SAIB Intimate Cosmetic Brand Identity System

Saib & Co.

Designer of SAIB Intimate Cosmetic Brand Identity System


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