Soul Food Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Soul Food Brand Identity
by abnodesigns

Awarded April 15, 2019
CLIENT: Soul Food
13.588

The black-and-white monochrome logo resembles a fork with a modern, minimalist root system. The name of the restaurant Soul Food resonates with the menu of the restaurant, which combines Southern-style BBQ sliders and fried chicken on waffles with traditional Middle Eastern ingredients like pomegranate molasses, sumac, and tahini. In response, the design explores the connection between food, represented by the fork, and culture, represented by the roots. The logo is incorporated throughout the brand identity of the restaurant based in Amman, Jordan.

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