Marques de Casa Concha Wine Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Marques de Casa Concha Wine Packaging
by Ximena Ureta

  • Awarded April 15, 2019
  • CLIENT: Concha y Toro
  • 11.384
The challenge was to present an elegant black color on the packaging, which represented the dark and deep flavors of cherry, black currant, cedar, blackberry and graphite, with strong links with the Chilean soil. The creative complexity of the mix is ​​reflected in the different organic forms that are constantly fused around this package, assuming its content and delicately framing the texts. The use of copper color for the brand also represents the richness of Chilean soil that combines its mineral and agricultural characteristics.

The challenge was to present an elegant black color on the packaging, which represented the dark and deep flavors of cherry, black currant, cedar, blackberry and graphite, with strong links with the Chilean soil. The creative complexity of the mix is ​​reflected in the different organic forms that are constantly fused around this package, assuming its content and delicately framing the texts. The use of copper color for the brand also represents the richness of Chilean soil that combines its mineral and agricultural characteristics.

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Good  Design

Marques de Casa Concha Wine Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Marques de Casa Concha Wine Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Marques de Casa Concha Wine Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Marques de Casa Concha Wine Packaging

CanguRo Mobility Robot Image

Marques de Casa Concha Wine Packaging

Marques de Casa Concha Wine Packaging

Ximena Ureta

Designer of Marques de Casa Concha Wine Packaging


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