Pure Icelandic Food

Pure Icelandic Food
by Anna Margrét Sigurðardóttir

• Awarded April 15, 2019
• CLIENT: Reykjavik Foods
• 5.299

The design is clean and simple yet has a little bit of flair to it with the lid being cut with irregular holes. The impact that the neat carton provides is pureness and that the product that is kept inside is unspoiled.The lid also arouses curiosity where some might even be tempted to check if they can touch the product through the hole and play around with the twists in them. Clean color pallet with only black, green or pink is in tune with the simplicity and purity of the carton box. The mountain on the packaging also provides a feeling of nature and freshness.