Off the Eaten Path (UK) Savory Snack

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Off the Eaten Path (UK) Savory Snack
by PepsiCo Design & Innovation

  • Awarded April 15, 2019
  • CLIENT: PepsiCo
  • 5.187
Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag in carton structure stands out at shelf amongst the competition.

Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag in carton structure stands out at shelf amongst the competition.

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Good  Design

Off the Eaten Path (UK) Savory Snack

Good Design

Great Design by Shunji Yamanaka & fuRo

Off the Eaten Path (UK) Savory Snack

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Off the Eaten Path (UK) Savory Snack

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Off the Eaten Path (UK) Savory Snack

CanguRo Mobility Robot Image

Off the Eaten Path (UK) Savory Snack

Off the Eaten Path (UK) Savory Snack

PepsiCo Design & Innovation

Designer of Off the Eaten Path (UK) Savory Snack


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