Telegraphe Cafe Brand Identity
by Chung Hui Pao
- Awarded April 15, 2019
- CLIENT: Chung Hui Pao
- 11.882
The Telegraphe Cafe is a brand identity designed for a local coffee business in Chelsea, New York City by utilizing typography and symbol in its creative solution. The identity is composed of curly brackets and a serif typeface letter with balanced flow in between. Its elegant simplicity and minimal concept represent on relevant packaging and collateral design with neutral colors. Common phrase and dialogue people experience in coffee shop are featured with brackets on design items, which adds a sense of humor for the brand campaign.
Learn More