CZ Bank Logo and Visual Identity Financial Services

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

CZ Bank Logo and Visual Identity Financial Services
by MetaThink 根元咨询

  • Awarded April 15, 2019
  • CLIENT: CZ Bank
  • 18.532
CZ bank is one of 12 nation-wide joint-stock commercial banks in China,headquartered in Hangzhou. Compared with its peer competitors, CZ bank is perceived as a local small bank with a traditional image. In 2016, the bank launched its new brand strategy and decided its value proposition as an “energizing agent” to financial ecosystems. However, the locally SME banking image didn't reflect the brand goal. This means a new brand identity is needed to turn the current traditional image into a young and modern style while recognizing its legacy.

CZ bank is one of 12 nation-wide joint-stock commercial banks in China,headquartered in Hangzhou. Compared with its peer competitors, CZ bank is perceived as a local small bank with a traditional image. In 2016, the bank launched its new brand strategy and decided its value proposition as an “energizing agent” to financial ecosystems. However, the locally SME banking image didn't reflect the brand goal. This means a new brand identity is needed to turn the current traditional image into a young and modern style while recognizing its legacy.

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CZ Bank Logo and Visual Identity Financial Services

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CZ Bank Logo and Visual Identity Financial Services

CZ Bank Logo and Visual Identity Financial Services

MetaThink 根元咨询

Designer of CZ Bank Logo and Visual Identity Financial Services


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