LadyPenguin P Wine Tasting Set Wine Package

Packaging Design Award Winner.
Awarded for Good Packaging Design.

LadyPenguin P Wine Tasting Set Wine Package
by Grantz Zhu

  • Awarded April 15, 2019
  • CLIENT: LadyPenguin
  • 2.421
Different from western market, China consumers are still unfamiliar with wine. Synaesthesia is the Key word of this design. Typo-taste Synaesthesia and illustration-taste Synaesthesia. This is a tasting set choosing from six different grape species. We used Six kinds of typography to symbolized six characteristic of grape species (like Didot for Riesling, Optima for Merlot). Figurative animal illustrations also represent various features of the grapes. (like Swan for Riesling, Elephant for merlot..etc.) And also the flavor is shown in the illustration(like mineral and honey drawn on Riesling).

Different from western market, China consumers are still unfamiliar with wine. Synaesthesia is the Key word of this design. Typo-taste Synaesthesia and illustration-taste Synaesthesia. This is a tasting set choosing from six different grape species. We used Six kinds of typography to symbolized six characteristic of grape species (like Didot for Riesling, Optima for Merlot). Figurative animal illustrations also represent various features of the grapes. (like Swan for Riesling, Elephant for merlot..etc.) And also the flavor is shown in the illustration(like mineral and honey drawn on Riesling).

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Good  Design

LadyPenguin P Wine Tasting Set Wine Package

Good Design

Great Design by Shunji Yamanaka & fuRo

LadyPenguin P Wine Tasting Set Wine Package

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

LadyPenguin P Wine Tasting Set Wine Package

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

LadyPenguin P Wine Tasting Set Wine Package

CanguRo Mobility Robot Image

LadyPenguin P Wine Tasting Set Wine Package

LadyPenguin P Wine Tasting Set Wine Package

Grantz Zhu

Designer of LadyPenguin P Wine Tasting Set Wine Package


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