LadyPenguin P Wine Tasting Set Wine Package

LadyPenguin P Wine Tasting Set Wine Package
by Jansword Zhu

• Awarded April 15, 2019
• CLIENT: LadyPenguin
• 4.090

Different from western market, China consumers are still unfamiliar with wine. Synaesthesia is the Key word of this design. Typo-taste Synaesthesia and illustration-taste Synaesthesia. This is a tasting set choosing from six different grape species. We used Six kinds of typography to symbolized six characteristic of grape species (like Didot for Riesling, Optima for Merlot). Figurative animal illustrations also represent various features of the grapes. (like Swan for Riesling, Elephant for merlot..etc.) And also the flavor is shown in the illustration(like mineral and honey drawn on Riesling).