Imagine Snacks Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Imagine Snacks Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2019
  • CLIENT: PepsiCo
  • 7.536
IMAG!NE is all about re-thinking snack foods and re-imagining snack time. IMAG!NE carries a playful and spontaneous aesthetic reminiscent of elementary school crafting and creativity. All the visual elements were built from construction paper and scissors, including a full typeface. The lettering and layouts were all done by hand for the packaging, display cases, website and other brand materials. The branding even extends to the shipping boxes that offer opportunities for kids to let their imaginations run wild and create new worlds out of cardboard.

IMAG!NE is all about re-thinking snack foods and re-imagining snack time. IMAG!NE carries a playful and spontaneous aesthetic reminiscent of elementary school crafting and creativity. All the visual elements were built from construction paper and scissors, including a full typeface. The lettering and layouts were all done by hand for the packaging, display cases, website and other brand materials. The branding even extends to the shipping boxes that offer opportunities for kids to let their imaginations run wild and create new worlds out of cardboard.

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Good  Design

Imagine Snacks Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Imagine Snacks Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Imagine Snacks Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Imagine Snacks Packaging

CanguRo Mobility Robot Image

Imagine Snacks Packaging

Imagine Snacks Packaging

PepsiCo Design & Innovation

Designer of Imagine Snacks Packaging


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