7UP Global Brand Refresh Drink Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

7UP Global Brand Refresh Drink Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2019
  • CLIENT: PepsiCo
  • 6.914
The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.

The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.

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Good  Design

7UP Global Brand Refresh Drink Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

7UP Global Brand Refresh Drink Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

7UP Global Brand Refresh Drink Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

7UP Global Brand Refresh Drink Packaging

CanguRo Mobility Robot Image

7UP Global Brand Refresh Drink Packaging

7UP Global Brand Refresh Drink Packaging

PepsiCo Design & Innovation

Designer of 7UP Global Brand Refresh Drink Packaging


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