7UP Vintage Pack 2018 Beverage Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

7UP Vintage Pack 2018 Beverage Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2019
  • CLIENT: PepsiCo
  • 14.601
The 7UP vintage cans, available outside the US, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, the team created a visually rich and engaging platform. Each piece of artwork was inspired by the people, culture, and aesthetic of 7UP over the decades. Fido Dido is a trademark of Fido Dido Inc., used with permission. All rights reserved.

The 7UP vintage cans, available outside the US, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, the team created a visually rich and engaging platform. Each piece of artwork was inspired by the people, culture, and aesthetic of 7UP over the decades. Fido Dido is a trademark of Fido Dido Inc., used with permission. All rights reserved.

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Good  Design

7UP Vintage Pack 2018 Beverage Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

7UP Vintage Pack 2018 Beverage Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

7UP Vintage Pack 2018 Beverage Packaging

Inspirational Mobility Robot Design

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7UP Vintage Pack 2018 Beverage Packaging

CanguRo Mobility Robot Image

7UP Vintage Pack 2018 Beverage Packaging

7UP Vintage Pack 2018 Beverage Packaging

PepsiCo Design & Innovation

Designer of 7UP Vintage Pack 2018 Beverage Packaging


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