Pepsi x SHFW Spring Summer 2019 Beverage Packaging
by PepsiCo Design & Innovation
- Awarded April 15, 2019
- CLIENT: PepsiCo
- 10.197
The creative manifesto for Shanghai Fashion Week Spring/Summer 2019 was about individuality and centered around the message that creativity is a powerful inner force that brings change. Integrating this year’s creative manifesto into the limited edition can design, the can features bright blocks of color colliding within the black backdrop to create a celebratory and unique expression of art within the context of packaging design. At the Shanghai Fashion Week venue, consumers engaged with immersive Pepsi experiences, including a Pepsi booth, lightbox, and more.
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