Pepsi Generations Beverage Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Pepsi Generations Beverage Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2019
  • CLIENT: PepsiCo
  • 36.617
The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

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Good  Design

Pepsi Generations Beverage Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Pepsi Generations Beverage Packaging

Great Design by Shunji Yamanaka & fuRo

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Pepsi Generations Beverage Packaging

Inspirational Mobility Robot Design

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Pepsi Generations Beverage Packaging

CanguRo Mobility Robot Image

Pepsi Generations Beverage Packaging

Pepsi Generations Beverage Packaging

PepsiCo Design & Innovation

Designer of Pepsi Generations Beverage Packaging


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