Life Redesign Cereal Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Life Redesign Cereal Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2019
  • CLIENT: PepsiCo
  • 4.571
The Life redesign challenge was to retell the brand story to reflect what people love about Life and deepen the brand's emotional connection. Life’s new look now embraces the core of the brand values in a way that attracts families shopping the cereal aisle. The front panel reflects the perspective of a child who has drawn a sun around their breakfast bowl, crafting a story rooted from imagination. The drawing represents how Life greets the morning sun and happiness. This carries through to the back panel where fun games are introduced for families to enjoy as a kick start to a brighter day.

The Life redesign challenge was to retell the brand story to reflect what people love about Life and deepen the brand's emotional connection. Life’s new look now embraces the core of the brand values in a way that attracts families shopping the cereal aisle. The front panel reflects the perspective of a child who has drawn a sun around their breakfast bowl, crafting a story rooted from imagination. The drawing represents how Life greets the morning sun and happiness. This carries through to the back panel where fun games are introduced for families to enjoy as a kick start to a brighter day.

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Good  Design

Life Redesign Cereal Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Life Redesign Cereal Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Life Redesign Cereal Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Life Redesign Cereal Packaging

CanguRo Mobility Robot Image

Life Redesign Cereal Packaging

Life Redesign Cereal Packaging

PepsiCo Design & Innovation

Designer of Life Redesign Cereal Packaging


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