Near East Redesign Food Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Near East Redesign Food Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2019
  • CLIENT: PepsiCo
  • 5.659
The new Near East is founded in a singular brand design idea, executed across identity and packaging. This establishes Near East as the most inspired natural choice for authentic, easy meal creation. To improve the brand’s visual language and increase brand equity recognition, a henna inspired pattern now radiates from the brand and anchors the story with a global feel. Enhanced appetite appeal was achieved with a direct macro shot of delicious grains, reinforced by key ingredients.

The new Near East is founded in a singular brand design idea, executed across identity and packaging. This establishes Near East as the most inspired natural choice for authentic, easy meal creation. To improve the brand’s visual language and increase brand equity recognition, a henna inspired pattern now radiates from the brand and anchors the story with a global feel. Enhanced appetite appeal was achieved with a direct macro shot of delicious grains, reinforced by key ingredients.

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Good  Design

Near East Redesign Food Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Near East Redesign Food Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Near East Redesign Food Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Near East Redesign Food Packaging

CanguRo Mobility Robot Image

Near East Redesign Food Packaging

Near East Redesign Food Packaging

PepsiCo Design & Innovation

Designer of Near East Redesign Food Packaging


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