7UP Egypt Ltd Edition Series Beverage Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

7UP Egypt Ltd Edition Series Beverage Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2019
  • CLIENT: PepsiCo
  • 11.157
7UP champions originality and helps people get back to their most authentic selves. The 7UP Egypt Limited Edition Series, created in partnership with Egyptian artist Ghada Wali, celebrates Egypt’s identity, various eras, themes, and styles. The campaign was an opportunity to celebrate and take pride in all things Egyptian. The series includes 4 illustrations: a pharaoh with pop art sensibilities teamed with bold lines and vibrant colors, modernized Egyptian trademark patterns, an iconic cat with lotus flower embellishments, and the diverse and kitschy art found on Egyptian trucks.

7UP champions originality and helps people get back to their most authentic selves. The 7UP Egypt Limited Edition Series, created in partnership with Egyptian artist Ghada Wali, celebrates Egypt’s identity, various eras, themes, and styles. The campaign was an opportunity to celebrate and take pride in all things Egyptian. The series includes 4 illustrations: a pharaoh with pop art sensibilities teamed with bold lines and vibrant colors, modernized Egyptian trademark patterns, an iconic cat with lotus flower embellishments, and the diverse and kitschy art found on Egyptian trucks.

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Good  Design

7UP Egypt Ltd Edition Series Beverage Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

7UP Egypt Ltd Edition Series Beverage Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

7UP Egypt Ltd Edition Series Beverage Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

7UP Egypt Ltd Edition Series Beverage Packaging

CanguRo Mobility Robot Image

7UP Egypt Ltd Edition Series Beverage Packaging

7UP Egypt Ltd Edition Series Beverage Packaging

PepsiCo Design & Innovation

Designer of 7UP Egypt Ltd Edition Series Beverage Packaging


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