In Art We Live Visual Merchandising Art Installation
by K11 Collaboration with Blue Mount
- Awarded April 15, 2019
- CLIENT: K11
- 8.932
"In Art We Live" is an installation that serves as both a visual merchandising display and an art piece in Hong Kong's K11. The quote expresses K11's core values of "Art, People, Nature", bringing fine arts into a retail environment for the public to enjoy. The piece is fitted with LED lights that are programmed to change colours throughout the day, making it more alive and eye-catching for shoppers.
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