Fanwu Xiangyin Tea Beverage by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2020
Fanwu Xiangyin Tea Beverage
Client: Shenzhen Oracle Creative Design Co., Ltd
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #86671The Design
About Fanwu Xiangyin Tea Beverage
Fanwu Xiangyin Tea is a packaging design for Pu'er tea from Xishuangbanna in Yunnan, China. The illustration takes the shape of an elephant head and combines tea gardens, tea trees, tea pickers and animals of Yunnan. The outer box is made of a compressed wood material that is non-polluting, degradable and eco-friendly. The box is light and easy to carry. The tea is held in a metal jar with a handle, and the jar can be reused after the tea is finished. The design presents traditional tea culture in a contemporary form and supports environmental awareness.
The Recognition
About the Golden A' Design Award
Fanwu Xiangyin Tea Beverage is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Fanwu Xiangyin Tea Beverage is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Fanwu Xiangyin Tea Beverage creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Packaging Design Services
We create sustainable packaging solutions that harmonize brand identity with environmental consciousness. Our expertise in eco-friendly materials and innovative structural design transforms products into memorable experiences. Winner of the prestigious A' Design Award, we combine strategic thinking with creative excellence.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
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