InterBrasil Logotype Redesign Brand Identity Redesign by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

SilverGraphic· 2020

InterBrasil Logotype Redesign Brand Identity Redesign

by Mateus Matos Montenegro

Client: InterBrasil

Silver A' Design Award Winner in Graphic Category

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Verified Award Winner

Verify Award Status for #86886

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Colors

The Design

About InterBrasil Logotype Redesign Brand Identity Redesign

The inspiration for the brand rethinking and redesign were the changes in modernization and integration in the company’s culture. The design of the heart could no longer be external to the brand, inspiring a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service. From the shape to the colors, the new design integrated the heart in to the B and the health cross in the T. The two words joined in the middle making the logo look like a one word, one symbol, uniting the R and B in the heart.

The Recognition

About the Silver A' Design Award

InterBrasil Logotype Redesign Brand Identity Redesign is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. InterBrasil Logotype Redesign Brand Identity Redesign is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. InterBrasil Logotype Redesign Brand Identity Redesign is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: CoolSymmetry: Both DirectionsBackground: Left and Right

Where to Get It

Award-Winning Brand Identity Design Services

We create distinctive brand identities and packaging designs that connect with your audience. With international recognition including A' Design Awards, our studio transforms brands through strategic visual solutions. From logos to complete brand systems, we deliver design excellence for businesses of all sizes.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro