InterBrasil Brand Identity Redesign

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

InterBrasil Brand Identity Redesign
by Mateus Matos Montenegro

Awarded April 15, 2020
CLIENT: InterBrasil
23.705

The inspiration for the brand rethinking and redesign were the changes in modernization and integration in the company’s culture. The design of the heart could no longer be external to the brand, inspiring a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service. From the shape to the colors, the new design integrated the heart in to the B and the health cross in the T. The two words joined in the middle making the logo look like a one word, one symbol, uniting the R and B in the heart.