Pagoda Corporate Identity

Pagoda Corporate Identity
by 1983ASIA

• Awarded April 15, 2020
• CLIENT: 1983Asia
• 7.860

Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983Asia developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.