Carp Leap The Tea
by Qian Xiang
- Awarded April 15, 2020
- CLIENT: Rufy design
- 7.191
Anhua mountain tea: the concept of product creation is story narration, with traditional elements such as fish, dragon and pine as the main body. There are three stages: leaping over the dragon's gate, surpassing oneself and enjoying life. It symbolizes the memory of entrepreneurs' struggle. Visually, on the basis of specific illustrations, it focuses on the visual exploration of symbolic symbols.
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