The Tea Packing
by Qian Xiang
- Awarded April 15, 2020
- CLIENT: rufy design
- 7.873
The core concept of this project is developed from the characteristics of tea product inheritance and development over a long period of time. Based on this, the inheritance and improvement in the process change of tea products are conveyed by the change of the style of Chinese characters in different ages. It is worth noting that the difference between Chinese characters and Western languages is that Chinese characters, in addition to their character recognition function, are pictographic and semantic, which makes them have a deeper meaning.
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