Diaoyutai Liquor Packaging Design
by Wei Dai
- Awarded April 15, 2020
- CLIENT: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
- 5.321
Diaoyutai is a well-known Chinese brand with many products. For a successful brand, designers have been thinking about how to shape it, so as to maintain a deep visual point while maintaining the original visual system. The designer chose "Dragon", which represents the highest image in ancient China, as the main element of the design. The bottle cap design is very full, and the square bottle cap is reminiscent of the "jade seal" representing the imperial power. The bottle design is very simple. This comparison shows a very solemn visual image and has a unique Chinese style.
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