Yagumitan Honey Packaging Design

Yagumitan Honey Packaging Design
by Wei Dai

• Awarded April 15, 2020
• CLIENT: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
• 5.245

The core value of Yagumitan is to find wild honey that is scarce in China. The key words are scarcity, search, and environment. Designers use diamond cuts to express the sense of scarcity. Diamonds are used as a symbol of rights and wealth. Consumers can intuitively feel the value of wild honey. Use the compass to indicate search. Finally, the designer used contour lines and mountain cuts to represent valley cliffs, symbolizing the best wild honey hidden in it.