Studds Accessories Ltd Retail Space by Sameer Khosla is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Interior Space and Exhibition Design Competition Category.
SilverInterior· 2020
Studds Accessories Ltd Retail Space
Client: Studds
Silver A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #88161The Design
About Studds Accessories Ltd Retail Space
Studds Accessories Ltd is a retail store design for helmets and riding accessories, covering 600 square feet. The trade area is divided into two zones for the Studds and SMK brands, unified by one design language drawn from legacy, comfort and safety. Fixtures are made of square powder-coated metal pipes, combined with green cast acrylic, paper wood and fire-resistant composite panels. Virtual reality gear, an interactive touch table and a helmet sanitizing machine support the customer experience. The layout is adaptable to different markets and locations.
The Recognition
About the Silver A' Design Award
Studds Accessories Ltd Retail Space is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Studds Accessories Ltd Retail Space is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Studds Accessories Ltd Retail Space is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Retail Design Services
We transform retail spaces into compelling brand experiences. From concept through construction, our award-winning team creates scalable store designs that unify brand identity with customer journey. Specializing in multi-location rollouts with digital integration.
Discuss Your ProjectInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
We had to create a space where masses and classes could shop together. Hence creating a combined retail identity for premium brand SMK and Mass brand Studds. The main inspiration behind the design was “Solving The Problems” faced by Client, Channel Partners and Consumers and we saw all of that in our detailed research across all segments.
What has been your main focus in designing this work? Especially what did you want to achieve?
Our main focus was to arrive on the right mix and optimum balance of design language where we could make mass consumers and premium consumers comfortable under one roof. Finally leveraging on product & price point try to upsell and cross-sell for all types of consumers. This strategy resulted in driving the mind-blowing sales number for the client.
What are your future plans for this award winning design?
We will be turning this project as a case study and will be taught in various
A.Design & Fashion Institutes – Domestic and International
B.Business Schools – Domestic and International
C.Professional Induction Programs - – Domestic and International
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
- Dimensions & Packaging
- The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
- Tags
- Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
- Production Technology
- With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
- Design Challenge
- The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
- Research
- Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
- Inspiration
- The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
- Project Duration
- The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
- Operation Flow
- 1.Prototyping was the foundation step for each production process.
2. Defining the lighting in store ambience in relation to product - This balance was highly critical.
3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself. - Patents
- We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.
- Team Members
- Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar - Image Credits
- Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.
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