Press Release
Sameer Khosla Receives the Silver A' Design Award for Studds Accessories Ltd Retail Space in Interior Space and Exhibition Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Sameer Khosla of D'art Design for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Studds Accessories Ltd Retail Space by Sameer Khosla of D'art Design, designed for Studds, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Studds Accessories Ltd Retail Space
Studds Accessories Ltd is a retail store design for helmets and riding accessories, covering 600 square feet. The trade area is divided into two zones for the Studds and SMK brands, unified by one design language drawn from legacy, comfort and safety. Fixtures are made of square powder-coated metal pipes, combined with green cast acrylic, paper wood and fire-resistant composite panels. Virtual reality gear, an interactive touch table and a helmet sanitizing machine support the customer experience. The layout is adaptable to different markets and locations.
About Sameer Khosla
Designing worlds first ever "BLIND SCHOOL" which helps blinds to see the new world. Also creating a model through which they would be able to earn their livelihood Giving prestige and grace to them so that they can keep their head high in society with zero dependencies. I believe as a designer this is my small contribution to this beautiful world.
About D'art Design
D’ART is just 5 years old, 8 countries hold our presence. Serving MNC’s globally right from design to deployment. The battle of design that we want to win is Conflict.
Award Record
With this recognition, Sameer Khosla of D'art Design is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/88161
- A' Design Award Page: https://competition.adesignaward.com/88161
- Media Showcase: https://www.designnewsroom.com/!88161
- Laureate Profile: https://designers.org/d/253105
- Further Information from the Laureate: http://www.dartdesign.in/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Studds Accessories Ltd Retail Space
- Function
- Retail Space
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Olive Green, Dim Gray, Dark Slate Gray and Maroon
- Images
- 5
- Client
- Studds
The Recognition
- Laureate
- Sameer Khosla
- Country
- India
- Brand
- D'art Design
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #88161
Credits
- Team
- Syed Shahnawaz Zaidi and Deepak Kumar
- Image Credits
- Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.; Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019. Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.
Design Details
- Unique Properties
- This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
- Inspiration
- The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
- Research
- Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
- Challenge
- The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
- Realization and Technology
- With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
- Operation and Interaction
- 1.Prototyping was the foundation step for each production process. 2. Defining the lighting in store ambience in relation to product - This balance was highly critical. 3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself.
- Project Duration and Location
- The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
- Specifications
- The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
- Keywords
- Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
