Caseer Institution Logo by Masayuki Izumi is a highly esteemed winner of the very prestigious 2020 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2020
Caseer Institution Logo
Client: The University of Tokyo
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #88737The Design
About Caseer Institution Logo
Caseer Institution is a logo created for the Center for Advanced School Education and Evidence-based Research at the University of Tokyo. The center studies teaching practice, education content and school development policy, and works to solve practical problems in schools. The logo is based on a symbol of expansion. The form refers to the ginkgo leaf, a shared emblem of the University of Tokyo and its affiliated schools. The outward spread of the leaf also stands for the growth of understanding, perspective and curiosity gained through education and research.
The Recognition
About the A' Design Award
Caseer Institution Logo is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Caseer Institution Logo is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Caseer Institution Logo is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main principle for me is to advance the project with the clients.
It is important that the design will be perceived as the clients intended, and memorable for the right reasons.
What has been your main focus in designing this work? Especially what did you want to achieve?
I focused on developing a design that can be perceived and understood not only about the activities for promotion of further development of school education and empirical investigations of educational effects of the institution but also about belonging to the University of Tokyo.
What are your future plans for this award winning design?
I have no future plans.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project make logo design of CASEER(Center for Advanced School Education and Evidence-based Research), which conducts research and
practical activities to promote upgrading of teaching profession,
education content and school development policy, aims to solve the
actual problems at the school site. - Tags
- Branding, University, Research
- Inspiration
- The logo design features a symbol that measures "expansion" because
we find a similarity between "expansion" shape of Ginkgo leaves to the
outside, which is a common symbol of the University of Tokyo and its
attached schools to be studied, and the "expantion" of understanding,
perspective and curiosity obtained from education and research. - Project Duration
- This project was adopted after several presentations for three months.
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