Iron Graphics, Illustration and Visual Communication Design · 2020
Caseer Institution Logo
- A' Design Award 2020 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: The University of Tokyo
- Estimated Number of Design Views: 26,291
- Verification code 956E1932D8 · Verify this award
About Caseer Institution Logo
Caseer Institution is a logo created for the Center for Advanced School Education and Evidence-based Research at the University of Tokyo. The center studies teaching practice, education content and school development policy, and works to solve practical problems in schools. The logo is based on a symbol of expansion. The form refers to the ginkgo leaf, a shared emblem of the University of Tokyo and its affiliated schools. The outward spread of the leaf also stands for the growth of understanding, perspective and curiosity gained through education and research.
Press Kit
- Unique Properties
- This project make logo design of CASEER(Center for Advanced School Education and Evidence-based Research), which conducts research and
practical activities to promote upgrading of teaching profession,
education content and school development policy, aims to solve the
actual problems at the school site. - Tags
- Branding, University, Research
- Project Duration
- This project was adopted after several presentations for three months.
- Inspiration
- The logo design features a symbol that measures "expansion" because
we find a similarity between "expansion" shape of Ginkgo leaves to the
outside, which is a common symbol of the University of Tokyo and its
attached schools to be studied, and the "expantion" of understanding,
perspective and curiosity obtained from education and research.
Colors of Caseer Institution Logo
Design Interview about Caseer Institution Logo
The main principle for me is to advance the project with the clients.
It is important that the design will be perceived as the clients intended, and memorable for the right reasons.
It is important that the design will be perceived as the clients intended, and memorable for the right reasons.
I focused on developing a design that can be perceived and understood not only about the activities for promotion of further development of school education and empirical investigations of educational effects of the institution but also about belonging to the University of Tokyo.
I have no future plans.
It took about a month to produce the design.
The client's request was for a design that would be perceived and understood not only about the activities of the institution but also about belonging to the University of Tokyo, therefore, I interviewed the client and I advanced the project from concept to design.
No. The copyright of the design is transferred to the client.
I designed a logo that enabled the general public to perceive and understand the activities of institution for promotion of further development of school education and empirical investigations of educational effects.
I refer to the design of measuring instruments such as rulers and protractors.
There is no specific user.
The design is distinct from other designs in that it aligns with the logo and tone of the University of Tokyo.
The name was given to the client. It is an acronym for the Center for Advanced School Education and Evidence-Based Research.
I used Adobe Illustrator.
I found the general concept from "expansion" of understanding, viewpoint, and curiosity obtained from education and research and from concept of "expansion" like a fan-shaped ginkgo leaf, which is a symbol common to the University of Tokyo.
I was able to introduce a familiar symbol such as a protractor that measures " expansion" by making the activity of examining effects look like familiar tools called "protractor" and act of "measuring".
I was able to introduce a familiar symbol such as a protractor that measures " expansion" by making the activity of examining effects look like familiar tools called "protractor" and act of "measuring".
No other members participate in the production. However, I always listened to the opinions of the client.
All elements are involved.
Yes. I researched the shape, purpose and measuring method of measuring tools, which is the underlying concept.
To illustrate the concept of verifying the effects of the sophistication of education accessible to the public, I researched whether I could draw an analogy with something familiar.
I received an email from the secretariat of the A'Design Award, proposing to nominate this design, so I applied, and I am looking forward to seeing how it will be evaluated.
I interviewed clients in person and in writing,
I noted their reactions both immediately and after consideration.
I learned to value the opinions and thoughts of the clients at different times.
I noted their reactions both immediately and after consideration.
I learned to value the opinions and thoughts of the clients at different times.
No, there are no specific items not covered.